“You mean, just say what the product does? No one’s ever tried that!”

This bit from The Muppets Take Manhattan has stuck with me for years.

Common sense is not all that common in marketing and advertising, it seems. And many people think they have a knack for it simply because they are exposed to ads all the time. I drive a car, but I’m not a mechanic.

Creating bad ads and weak marketing strategies is easy. Sometimes they even work.
But creating something compelling – an ad that really resonates with customers – that’s that hard part.

“Mad Frogs” from The Muppets Take Manhattan – Ocean Breeze Soap

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