An axe to grind

While at WordCamp Atlanta (#wcatl) I heard Sara Cannon speak about branding. She referred to the branding by Best Made Company, and axe maker with a stunning website. Yeah, they make axes, and their website is beautiful. Check it out at

When I see something like this it reinforces my belief that any product – and, in fact, every product – can have good branding.

Best Made Axe box

An Axe Box by Best Made

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