Category Archives: Brilliant

The Conversation Prism

The Conversation Prism by Brian Solis and Jesse Thomas Continue reading

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“You mean, just say what the product does? No one’s ever tried that!”

Common sense is not all that common in marketing and advertising, it seems. Continue reading

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An axe to grind

any product – and, in fact, every product – can have good branding. Continue reading

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Offer a third option

The best ideas are the simple ones. Continue reading

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Props to Delacorte Press

Making your customers feel like heroes is a great way to engage and build loyalty. Continue reading

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